Special Announcements

Secret Weapon Press Room

FOR IMMEDIATE RELEASE

Joe Haubenreich, President, Secret Weapon Lures, Inc.
swljoe@secretweaponlures.com, 615-469-5710
www.secretweaponlures.com

Preston Clark Enlists in Secret Weapon’s Touring Pro Team

Brentwood, TN (January 18, 2010) — Secret Weapon Lures® signed a sponsorship deal with professional bass angler Preston Clark of Palatka, Florida. Clark will help the company grow its reputation as an innovative manufacturer of premium, high performance fresh- and saltwater sportfishing tackle.

Clark was selected as one of five professional anglers to compete in February at the 2010 EURO Bass Cup, a bass tournament associated with the International Fair of Lisbon. He and his American teammates will also be giving demonstrations and fishing seminars at that event. Clark said, “Secret Weapon’s innovative designs and creative engineering are going to create a sensation over there and will help me stay one step ahead of my competition.”

Like most Team USA members, Clark has never wet a line in Pego do Altar, a deep, rocky reservoir near the town of Alcacer do Sal, Portugal. Clark said, “The lake has earned a big reputation as a dropshot and shaky head fishery, so the Secret Weapon Recoil Rig™ should really shine there. I feel good about my chances of winning, especially with an entire Secret Weapon arsenal at my side.”

The name “Preston Clark” brings many accomplishments to the minds of avid bass fans. His 2006 Bassmaster Classic big fish record—an 11-pound 10-ounce largemouth—stands to this day. He cemented his reputation as an innovator by using a fiberglass vaulting pole to push his boat in the shallow waters of West Lake Tohopekaliga and the Kissimmee Chain of Lakes at the 2006 Classic. Weeks later, Clark broke Dean Rojas’ heavyweight record at the Santee Cooper Showdown with an incredible 115 pounds and 15 ounces.

“Preston is an extremely gifted angler. More importantly, he shares our company’s priorities of faith, family, friends, and fishing,” said Joe Haubenreich, president of Secret Weapon Lures. “He has a reputation for personal integrity, too. Anglers know he doesn’t blow smoke about the tackle he uses. So we’re proud that Secret Weapon is a big part of his angling arsenal and hope the Recoil Rig puts him and Team USA over the top at the 2010 EURO Bass Cup.”

Secret Weapon Lures manufactures premium, high-performance fishing lures and terminal tackle. Their spinnerbaits and buzzbaits, made in America’s heartland, were conceived on the clear rivers of Missouri and have been honed and tournament-tested on lakes and rivers across the U.S. To learn more about Secret Weapon Lures, go online to www.secretweaponlures.com or call toll-free 866-391-6108.

Product Catalog Spring 2010

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TackleTour:
"These lures are the first spinnerbait that I can honestly say I have gotten excited about testing. Not only do they offer a unique new tool to really "match the hatch," they also are engineered with many advantages. Superior action, increased displacement, better hookups, and extreme versatility are all functional advantages of the Secret Weapon Spinnerbaits. The overall implementation of this bait is exceptional. There are many products that are engineered well in theory, but not implemented well. SWL bucks that trend in a big way."[More]