Secret Weapon Press Room

FOR IMMEDIATE RELEASE

Joe Haubenreich, President, Secret Weapon Lures, Inc.
swljoe@secretweaponlures.com, 615-469-5710
www.secretweaponlures.com

Bass Pro DelVisco — Secret Weapons Instructor
Aims to educate anglers on innovative tackle and techniques

Winona, MO (February 6, 2010) —Pro angler and fishing instructor Mike DelVisco today inked a sponsorship deal with Secret Weapon Lures® for the 2010 season. DelVisco’s primary contribution to the Missouri tackle manufacturer will be helping anglers build confidence in Secret Weapon’s unconventional fishing lures and terminal tackle.

“I am very excited about my new partnership with Secret Weapon,” he said. “Their advanced designs dramatically improve performance, and their quality is second to none. That makes my job of promoting their products relatively easy. I look forward to helping anglers understand Secret Weapon’s clear advantages over first-generation baits.”

Secret Weapon president Joe Haubenreich expressed great satisfaction with DelVisco’s addition to the SWL Pro Angler roster. “Mike’s expertise as an angler is surpassed only by his ability as a fishing coach and promoter. With the growing popularity of drop shot fishing, I am especially pleased that we have someone with his credibility instructing anglers on our Recoil Rig™.”

DelVisco believes hooking other anglers on this new technology won’t pose much of a challenge. “In my opinion, Recoil Rigs revolutionize the way we approach drop shot fishing,” he said. “Not only do they enhance vertical presentations, but these rigs make plastic baits come alive wherever we cast them. It’s the most effective technique for bedding bass ever conceived.”

Secret Weapon Lures® manufactures premium, high-performance fishing lures and terminal tackle. Their spinnerbaits and buzzbaits, made in America’s heartland, were conceived on the clear rivers of Missouri and have been honed and tournament-tested on lakes and rivers around the world. Their Recoil Rig™ is revolutionizing soft plastic fishing. Learn more about Secret Weapon at www.secretweaponlures.com or call toll-free 866-391-6108.

Mike DelVisco, Texas Roadhouse Pro and host of the "Bass Bytes" DVD series, plans on competing in the 2010 PAA Tour and has competed on the Bass Master Trail for 17 years. He entered his first Bass Master tour as an 18-year-old and has become one of the sport's top teachers and innovators, pioneering the use of multimedia technology at his popular seminars and Bass Master University.

Secret Weapon Lures manufactures premium, high-performance fishing lures and terminal tackle. Their spinnerbaits and buzzbaits, made in America’s heartland, were conceived on the clear rivers of Missouri and have been honed and tournament-tested on lakes and rivers across the U.S. To learn more about Secret Weapon Lures, go online to www.secretweaponlures.com or call toll-free 866-391-6108.

Product Catalog Summer 09